Airmici
www.airmici.com

The airmici design products trade company was founded in Vienna back in 2005 and now already proves for the third season in a row that to present and keep boots is not just a cumbersome issue...but instead for instance in the case of airmici inflatable boot moulders can turn into a major asset in their presentation and arrangement in the shops as well as at home.

Airmici was not planned at all, airmici has just „happened“ by chance.
It was the simple and logical answer to the long standing challenge of the perfect presentation of boots, finally addressed in an innovative way by a young team of designers.

Airmici’s functional approach is highly valued by the professionals of the branch, thus with quite a number of etablished trade marks such as among others Humanic, Ecco or Timberland Woman a very successful cooperation has already developed. Furthermore the freely available surface offers an almost inexhaustible range of creative possibilities and is being used according to the customer’s desires and needs for the placement of logos, messages or exclusive designs.

By crossing the Channel the design agency from Vienna succeeded within the last few months to take on board highly renowned designers such as Jimmy Choo, Paul Smith, Patrick Cox, Rupert Sanderson, Emma Hope’s Shoes and Lulu Guiness, thus turning the U.K. into a priority area for airmici in the coming years.

Because of the continued presence at numerous trade and design fairs since its very beginning airmici has been perceived by the interested public as a company acting on an international scale – a perception considered by the responsible staff promoting the brand as a real challenge. For the „shoe“ting stars from Vienna it is therefore essential to monitor their business relationships also in their geographical dimension to be able to react in a fast and flexible way to the demands of their international clientele.

Airmici’s top priority is to dedicate time to its clientele and to listen to its needs, especially in view to optimize the existing status quo:

Corresponding to the annual newly designed airmici standard collection (in 3 different designs) for the first time a standard velvet collection in 3 colours will be offered in a new packaging mode. This line being intended for exclusive shoe and fashion boutiques as well as for design freaks still classic oriented.
In the coming months in close cooperation with the brand agency FMW the homepage will be relaunched and will be extended and converted into an online flagshipstore not only serving customers but also shoefashionistas in providing information about the most recent designs, participations at fairs and any further news related to boots.
As from April 2007 on every B2B customer will therefore be able to order in the webshop the complete line of products of the annual collections directly under www.airmici.com per mouse click and credit card.

watch out...