British Knights in Bread and Butter Barcelona - BBB 2007 July
British KnightsRediscover our Past - Live in the Present - With a desire to dare FutureOur history goes back to the early eighties. British Knights was launched by a New York based sports footwear wholesaler as a fashionable alternative to the major 'performance' sportswear brands.In the 1980-ies British Knights clearly distinguished themselves by having a very own and specific character based on extreme sports and having that specific British Knights urban look. Inspiration was found in the world of surf, skate and hip hop.
British Knights positioned themselves as an inner-city and music driven brand, appealing to the predominantly streetwise young male. The brand initials 'B' and 'K' were a frequently used item in media, music and on the streets. For example in the early nineties British Knights sponsored the famous number 1 American rappers MC Hammer and LL Cool J. Also, British Knights was the first to make a commercial, which was broadcasted on the worldwide music channel MTV. British Knights, it's a lifestyle! Our current image most definitely is related to our proud past. Continuing to create brand quality collections, which are completely orientated towards the latest trends. Creating cutting edge collections in which the main theme remains casual street wear based on the hottest sports (as skate, basketball, running, hiking). British Knights will remain pushing itself to new levels. What started as an unknown company in New York has since matured into a major worldwide famous brand. Quality, originality and style are the foundations of our glorious past and that of our current successes, which convey the taste to challenge the future with a bigger and wider range of British Knights footwear.
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