If you are looking for your standard fly front brief ,you´ve come to the wrong place.

Behind closed doors, Co-Founder /Designer (and resident genius), Gregory Sovell, in competition with himself,seeks to evolve beyond his own original groundbreaking designs.

But Bringing a new product to market "must never just be for the sake of it being different",agrees Co-Founder ,Jason Zambuto " It´s because it should be different"

Because sometimes you´d like to look better undressed than dressed ,Greg searches worldwide for cutting edge technologies and favrics to create products that make you look and feel -better. Whether innovating in technology-the Contour Pouch ,Sling Support ,and Trophy Shelf - or in fabrications such as Bamboo and Kinetic,he encourages you to embrace your freedom to choose what you find sexy in underwear -and who you want to be sexy for .

There ´s something for everyone.

Let´s C-IN2 you and find what makes you look and feel your best...we will be waiting for you in Project Las Vegas 2007 .