Configirona S.A’s most renowned brands are: Gerio and Geriovit. Configirona is a family company with more that 70 years of experience in the manufacturing of sweets, candies, sweet pills and chocolates and a successful sugar free line of products.

The company has been applying new strategies within the aim of positioning and consolidating its company as a leading player in the market compared to other similar companies in the market.

Adults mainly compose the target group for Confirona’s products. Likewise, the company provides the market with products for children; however, for this line of products the company applies the outsourcing strategy that proved to be useful to them. That it sot say that Confirona S.A. develops the marketing of these products, but the manufacture is in charge of specialized third parties. The company has just launch the new line of advertising sweets and chocolates.

The above enables the company to provide quick responses with original and high quality products at very convenient costs since the company is not burdened by machinery costs which nowadays imply a heavy burden for the companies of the sector.

Configirona S.A. has distribution agreements for products from other international companies which allow them to sell the products through its commercial chain in Spain and Portugal.

At present the company has agreements with Sirea, Finazzi, Farbo, Astra and the last agreement has been signed with the company representing Kopiko brand, providers of special coffee candies, which were previously distributed by Chupa Chups and from January 2008 will be distributed by Configirona