Kerma
www.kerma.it

To astonish a market that demands always new technologies and materials is not easy, challenge that gives to years the Kerma company has picked and that it has succeeded to win proposing an alternative product, innovative and, above all, biological. From always the high value of the stone it makes part of our education, unfortunately is not usable in every plan for more varies reasons. Kerma proposes something extremely interesting, BIOPIETRA©, result of a long search on the raw materials used placing the maximum attention to experimentation.

Biopietra© is a product realized with simple and absolutely natural materials: sand, cement and coloring. The sand is simply pure, as mineralogically pure are kaolin and the white limestone used for the production of the cement, coloring instead are produced from inorganic ferrous oxides that they guarantee an inalterability of the almost absolute color. These members are tested from the more important certification agencies, recognized to world-wide level, guaranteeing therefore the maximum quality and resistance of the product.The productive cycle Biopietra© is to the vanguard in the field succeeding quite to annul
also refuse production from working.

Biopietra©: stone 100% natural.
The high value of the stone is inborn in our culture, unfortunately he does not turn out usable in some plans where thickness and weight become limits important. Biopietra© finds its uses in more varies fields, from bio-building to the traditional architecture both internal use and external. Biopietra© becomes the answer to the thickness, the reduced weights
and the thermal isolation; it is the ideal solution for being able to guarantee the tranquillity of a product certificate, the versatility of an ideal product for the most various typology than plan and above all certainty to put down a material that identifies and characterizes a style. Since the seventies, Kerma has taken care of the commerce of floors and coverings specializing itself more and more in the search of materials particular and precious to distribute in the best retailers. With the nineties, the result of the Kerma experience has carried to propose, for before the time in Italy, the stone valued in a new garment, floors and coverings that recreate the ancient effect of the lived stone, lives and unique.
Since the beginning of 2006, Kerma renders this product innovative, destined to revolution the building market, a very new brand: Biopietra©.

Biopietra© goes in the houses assuring to the customer the maximum tranquillity, the product guarantee that can be used in whichever part of the house because it’s Biological.This is the strong message that Kerma wants to transmit participating to this edition of the CERSAIE, making therefore to know the intrinsic characteristics of Biopietra© and exalting
its unearned increments.

Kerma has strongly intentional to renew image and communication of just produced aiming all at brand the Biopietra© tying to it important marketing plan that it has like objective that to launch to the maximum levels the company and the product. First important step of Kerma in this extraordinary launch has been to have recorded the Biopietra© brand, unique in Italy and the world, guarantee of the quality, the durability and the naturalness of the biological stone, more and more recognized like leader in the field. Today it becomes more and more important to know for being able to choose, Biopietra© allows to choose the stone, guaranteeing the maximum adaptability in phase of planning and above all assuring the well-being and the serenity of living the own spaces “naturally”.