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Krvkurva in Bread and Butter Barcelona - BBB 2007 January
Pureheart was found in 2004 by Henriette Zobel, who is director and designer in Pureheart. Henriette Zobel has a designer education from the Margrethe school in Denmark and has among other things worked for Pierre Cardin.
Pureheart by Henriette Zobel is a exclusive brand, which started as a personal passion for India artwork. The first collection was shown at Copenhagen International Fair (CIFF) in 2004 where it received tremendous response both nationally and internationally. Especially the richly coloured well fitted Pureheart silk tops, shirts and skirts had been the distinctive mark for Pureheart. Since the start Pureheart has been through a current development and includes among others basic cotton and cashmere knitting. Pureheart releases now 4 collections a year, 2 express and 2 traditionally. Delivery is also four times a year in February - May - August and October
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