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Le Loup Blanc in CPM Collection Premiere Moscow 2007 September
it's history...
At the inception of BSA was a man and a vocation, that of Georges Bidegain who founded in 1936 in the Southwest of France,in Pau, a company devoted solely to making children's shoes.A vocation that, as early as 1949 gave birth to the now famous BABYBOTTE. This revolutionary style asserted itself very quickly as " the " baby shoe. BABYBOTTE even stars on television at the feet of Florence, the main character of the famous Magic Round-about.The success of the BABYBOTTE brand put Bidegain S.A. in a leadership position in the market of first step shoes. But BSA didn't stop at that. In 1959, the company invested in corrective shoes developing the brand " LE LOUP BLANC ". In 1975 the new brand was " TROTTY " for the 3 to 10 year olds, replaced in 1999 by TTY. Always a forerunner, BSA introduced in 1989, for the first time in France, the process of water-jet leather cutting.An initiative, that is part of our concern to give the best of our know-how to small children. An ambition, that in sixty years, never relented. Because, for BSA, we know they are so essential to growth. Having good shoes is a child's right.
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