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SIPIEL Modacalzado Septiembre 2007


+Information www.e-xti.com

XTI is an international company, with an active and dynamic vocation in footwear/fashion market.
Born February 18th, 2000; with 3 workers. Today counts on a total of 45 employees and an annual invoicing that increase each year. Our work philosophy is marked by the binomial design-quality, directed to the young people´s wishes: make difference and be different from the generalized world and the daily things. XTI fulfils the expectations of the most demanding, trendy and innovating young people, offering not only footwear, but comfort, quality and style to them.
Market´s growth, more and more competitive and globalized, demands a continuous evolution of our products and technologies, developing innovating designs every day, and more specific market´s actions to give our trademark an exclusive image.
XTI Countries: Spain, France, United Kingdom, Italy, Germany, Greece, Portugal…
XTI is the feminine trademark with three differentiated lines: Casual, Sport and Fashion, destined to a majority public sector, located in a age strip between the 17 and 30 years.
We trust on original materials with special treatments: aged skins, wrinkled, stained and a great variety of cool colors, like ice, sand, brown, camel pistachio, kakhi, orange, metallic colors…
XTI has a design and product development department that constitutes a real fashionable center. We make available, in each campaign, to our clients more than 70 new models.
Thought Proposals to satisfy desires, always on change, of the consumer with comfortable models combining the most advanced designs with the greatest quality, which allows to maintain a sampler in permanent renovation.
XTI has an own internal department destined to conceptualize our image, corporative and visual. XTI image´s investment has increased so much in the last years. Today is one of the departments with greater human and economic investment destination.
A permanent “show room” in Madrid and a Press Bureau formed by desing, advertising and communication professionals, maintains a close contact with the written press and radio & TV channels. Also working with the main cinema producers.
Our department of projects and store design develops one complete creation work of showcases and corners where the image projects, always renewed, of our trademark. We arrive even to the integral decoration of the store or to the creation of spaces totality tied to the XTI image.
XTI on Outstanding Fairs: FASHION FOOTWEAR (BIRMINGHAM UK), MIDEC (PARIS FRANCE), GDS (DÜSSELDORF GERMANY), MICAM (MILANO ITALY), MODACALZADO (MADRID SPAIN).


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