09/07/2007
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Body Look attracts highly reputed first-time exhibitors
International Trade Fair for Body, Beach and Legwear, Fabrics and Findings (22 to 24 July 2007)
Body Look, Germany’s only international trade fair for body, beach and legwear, continues on its course for success. In addition to renowned exhibitors such as Maryan Beachwear, Lisca and Felina numerous first-time exhibitors have also opted to participate at Body Look held as part of the Igedo Fashion Fairs Düsseldorf (22 to 24 July). These names include the likes of Calvin Klein underwear, Gottex and Daniel Hechter Lingerie, to name but a few. This is why Body Look will now also occupy two exhibition halls (Halls 15 and 16) for the first time
Calvin Klein underwear from the USA Launched in 1982 Calvin Klein underwear is one of the most famous and innovative designer underwear brands for men and women. Not least also because of its advertising campaign featuring Swedish Arsenal midfielder Fredrik Ljungberg the Calvin Klein underwear label is now a household name for many consumers. Hall 15 Stand J07-09, K08-10 Daniel Hechter Lingerie from France Daniel Hechter was established in 1961 and is represented in more than 27 countries throughout all continents. The lingerie and swimwear lines launched in 1991 and 2001, respectively, address modern women who place emphasis on femininity, sensuality and well-being. Hall 15 K17 eleMar from Germany eleMar will be presenting its new 2008 swimwear collection at Body Look. The portfolio includes items with special UV protection, a mix ‘n’ match bikini line as well as a comprehensive shorts range with separate women’s, men’s and kids’ ranges. The collection is rounded off by a new coordinating accessories line allowing matching straw beach bags and hats to be ordered for some swimwear series. Hall 16 A11
Eminence from France Eminence from France will be showcasing its latest lingerie, sleepwear and swimwear. Bodywear finished with aloe vera complements this collection. In this line micro-capsules continually release aloe vera thereby giving the skin the humidity it needs to feel soft. Not forgetting the sleepwear collection in natural fibres for sensitive skins or the fashionable and elegant swimwear – making the Eminence stand well worth a visit. Hall 16 B22-24 Gottex from Israel To commemorate its 50th anniversary Israeli label Gottex decided to return to the German market; and Gottex chose Body Look for presenting its new swimwear collection “Luxury Summer“. The collection colours and patterns are inspired by Italy’s coastline, ports and holiday regions. Hall 16 G05-11, H06-12
Laeta Lingerie from Poland Founded in 1980, the brand Laeta Lingerie from Poland is known for its night lingerie in Europe. This lingerie made of such luxury materials as silk, batiste, satin and tulle along with Svarowski crystal studded accessories will now be on show at Body Look for the first time. Hall 15 A43 JBS Undertojet A/S from Denmark JBS Undertojet A/S is not only Denmark’s leading but also its largest manufacturer of men’s underwear. JBS Undertojet boasts comfortable wear properties, quality, innovation and individuality. Following on from its May 2007 German launch, the brand is now to also debut at Body Look. Hall 16 B19-C20 Musis from Switzerland Another premiere being celebrated at Body Look in Düsseldorf is that of Musis from Switzerland which will be launching its first-ever swimwear line, the “initial swimwear” collection. This will include eight pieces: bandeau tops and panties, halter neck bikini tops and briefs, one-piece swimsuits, beach wraps, tankinis and maternity tankinis. In this swimwear line Musis focuses on linear design, functionality and well-being. The soft and dull-lustre material consists of a chlorine and salt-resistant Meryl-Lycra blend that not only dries fast but is also lightweight and supple. Hall 15 J 21
Rösch feat. Blanche Fleur from Germany The Body Look summer event will see the Blanche Fleur label by Messrs. Rösch presented separately from the other Rösch Group brands for the first time. The Blanche Fleur collection presents leisurewear and sporty bodywear styles targeting customers who attach importance to fashionable and comfortable sleepwear. Trade visitors can find Blanche Fleur at the new Intimate Park of Body Look. Hall 15 D01- 13, J02-14
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