05/12/2008
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Cebit 2009: New visual key
Cebit is focusing its image in the benefits of the fair, different from last 2008 campaign that appealed to the financial benefits of the market with its motif "where zeros ones turn into billions".
The idea of Cebit´s new campaign "Global Village" is to set the innovation and the international character of the trade show as the profile of the show. This campaign will be established at least 1-3 years. Globally, CeBIT is the most important marketplace for digital solutions. In 2008, this USP was communicated proactively, spearheading the Global Village campaign. Tests carried out to assess the impact of advertising activities revealed that this campaign was felt to be particularly innovative, appealing and international in character.
Cebit 2009 : A world of ICT opportunities where you´ll find:
.The inestimable benefit of being able to maintain and expand networks through face-to-face contact with top-level industry representatives right at the fair. .New business relationships and consolidate ties with your existing customers. .The industry's cutting-edge products, solutions and services.
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