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14/09/2006
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Final Report 2006
New Design, new universes, new setting, new ambiance, & "Traffic de Mode" for the key international event where fashion moves faster.
Prêt à Porter Paris welcomed 41,928 professional visitors: 23,363 French (57%), 18,565 international (43%). The number of sales points is stable. The "Business" specificity of the trade fair has risen by 2% with a highly qualified attendance (department stores, concept stores, multi-brands, ...). The top 10 countries: Italy, Spain, Great Britain Japan, Belgium, Greece, Germany, the Netherlands, USA, Russia. Two new countries in the top 10: Russia and the United States.
1,500 labels - 420 new a successful launching of so loft
PRÊT À PORTER PARIS®, unique in its fashion diversity, cultivates its position as the largest womenswear wardrobe in both the markets of today and tomorrow, by launching 3 new universes.
SO ETHIC: more than 40 international labels prove that fair trade, organic and the ethical correspond to a strong public demand, but also that a corner has been turned: Ethical is Fashionable. Excellent echo on a media and buyer level, who turned out in force.
Label Testimonials:
Armor Lux
« Recognition of a positive evolution proving that fashion and ethical can at last be reconciled; the excellent reception of our collections in Max Havelaar fair trade cotton, both from our traditional clientele and new clients encountered at the trade fair (mostly French, it’s true); plus the pleasure and honour of welcoming the minister of state for industry to our stand on the 4th September.
Ciel / Great Britain
« So Ethic is a convivial, lively sector of PAPP, ideally placed at the entrance of level 3, which we most appreciated. Attendance was good on Friday, very good Saturday and OK the other days. I saw 50% of my existing buyers, who I had contacted in advance, and made new contacts in Asia and western Europe. I will certainly come back next season.
Article 23 (the fair trade company) / France
« Article 23 is a new label and we’re delighted with the results. We made some very interesting new contacts in Japan, Ireland, France, USA, Denmark, Switzerland and Holland. We’re particularly happy about our new sales outlet in Japan! and really impressed by the visitors.
Kamakala / France
« The fair was ideal for us. Receiving our clients in a large trade fair was both positive and practical, especially with such aesthetic visibility in the very natural, zen look of the sector. The offer at So Ethic was very fashionable, so we felt completely at home, and we now have 5 new sales outlets in France, England and Japan ».
Les Fées de Bengale / France
« The fair was really a true plus for us, making lots of new contacts amongst both the press and buyers. The countries we most often encountered were Belgium, Japan, Great Britain, Holland and Italy.
Attendance was great, the organization competent and very pleasant, and So Ethic is really good value for money. Plus thanks to so Ethic we made the news on TF1! What more can you ask?
La Vie Devant Soie / France
« So Ethic proved to be an extremely positive experience for us on a few different levels, we’re really very satisfied. The sector was very nicely designed and extremely well placed. La Vie Devant Soie now has 15 new sales outlets, including 10 in France, 1 in England, Japan, Italy, Belgium and Greece. And we’re really pleased with the quality of these outlets. My visitors were very pleasantly surprised about the modernity of the offer at So Ethic.
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(Informationsquelle: Pret a Porter Paris)
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