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30/09/2006
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Fitur Congresos will take place at Feria de Madrid on 29th and 30th January 2007
Australia: a new market at Fitur Congresos ´07
FITUR CONGRESOS, Spain's Meetings and Incentive Travel Workshop, is stepping its preparations for its eighth edition, featuring the incorporation of a new market: Australia. Thus, on 29th and 30th January 2007, buyers from some 36 countries will come together at this excellent tourism marketing forum. These countries will include a strong contingent of consolidated regions within this industry, such as Germany, the United Kingdom and the United States, and another dimension featuring up-and-coming regions, such as Asia, from which eight countries will attend that participated for the first time at the last edition of the event, plus Australia. In this respect, FITUR CONGRESOS will once again place the Spanish market in contact with the most demanding representatives of international demand.
The incorporation of these new buyers will have a multiplier effect regarding the new business opportunities available at the workshop, given that these participants will attend in their capacity as representatives and intermediaries for numerous companies, associations, etc. In effect, the attendance of more than 200 buyers at FITUR CONGRESOS will create innumerable opportunities for Spanish sellers to make contact with potential clients.
The workshop format has established itself as the best and most effective means of creating pre-arranged appointments between a large group of international buyers and the most representative members of the Spanish industry. Thus, out of the 4,200 trade meetings assigned by the organisers at the last edition, more than half, specifically 53%, corresponded to requests made by the sellers themselves. 93% were appointments made based on the interest of one of the two parties and, of this figure, 36% were based on the interest of both parties.
Furthermore, a study carried out by TURESPAÑA among the buyers that participated at FITUR CONGRESOS ´04 and ´05 reveals that nearly 70% of these participants have staged some kind of event in Spain or have the intention of doing so in the near future, as a result of their attendance at the workshop.
In view of these figures, it is understandable that some 93% of the participants at the last edition expressed an intention to return to FITUR CONGRESOS, according to a survey carried out by AC Nielsen.
FITUR CONGRESOS ´07 will once again enjoy the indispensable support of TURESPAÑA and Iberia, the official air carrier. Furthermore, the event has renewed its agreements with Trapsa, the official overland transport company. with the Spain Convention Bureau; The Madrid Tourist Consortium The Madrid Tourist Board-Madrid Convention Bureau, and The Madrid Hotel Business Association-AEHM.
This specialised section devoted to business tourism will once again provide the ideal warm-up event for the International Tourism Trade Fair, FITUR, which will take place between 31st January and 4th February 2007 at Feria de Madrid.
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(Informationsquelle: Ifema)
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