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23/10/2006
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Habitat Valencia Forward 2007 on the move
The Habitat Valencia Forward committee met today at Feria Valencia with companies from the habitat sector. This informal meeting was organised with the purpose of setting in place the guidelines for a new strategic plan, particularly focussed on foreign markets, in order to attract more foreign visitors in 2007.
The committee will also be meeting shortly with commercial agents to identify new market niches for the habitat sector, as well as to draw up a list of exciting activities to be carried out during the international promotional campaign for the event.
The meeting also addressed the importance of improving communication channels between Habitat Valencia Forward and all representatives from the habitat industry, including associations, federations, technology institutes and official colleges. As Miguel Ángel Giménez, president of Habitat Valencia Forward, put it “everybody in the industry needs to put their heads together to agree on the international strategy for this new all-encompassing project.”
Another important question dealt with at this business meeting is the need to continue underscoring the high quality of the showcase as the element that differentiates it from other trade fairs. This will be one of the top priorities for Habitat Valencia Forward 2007.
Once everybody had their say, Mr. Giménez summed up the strategic policy for the upcoming editions and highlighted the need to “guarantee a high quality, innovative and international product offer.” As far as demand is concerned, the president also set the goal of “registering a higher number of visitors coming from outside Spain itself, offering them new habitat scenarios.”
Habitat Valencia Forward 2006 registered a total of 80,023 visitors, 14.25% from 100 countries other than Spain, basically from the Eurozone, the natural market for the fair’s high quality product. On the other hand, the growth of visitors from Eastern Europe was quite substantial, and the spectacular increase in the number of Russian buyers was particularly noteworthy.
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(Informationsquelle: Feria Valencia)
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