Energy trade fair at Hannover Messe

Focus on alternating display categories starting in 2007

International Energy tradeshow to focus on wind energy and distributed energy systems in alternate years, starting in 2007
New partnerships to expand Renewables category at HANNOVER MESSE
Strategic alliance in tradeshow landscape for the wind energy sector: HUSUMwind and HANNOVER MESSE aiming for industry-wide solution

The Energy tradeshow at the HANNOVER MESSE industrial trade fair has been specially revamped for the 2007 season (16 to 20 April). Now known as the Leading Trade Fair for Renewable and Conventional Power Generation, Transmission, Distribution and Utility Management, the Energy show focuses on technical solutions and strategies for efficient energy production, transmission and use. The tradeshow program features technologies for the energy mix of the future, including both conventional and renewable energy sources.

As part of the revamp, the Energy show will have different main display categories in alternate years. This year, as in all future odd years, the central theme will be wind energy, while in 2008, and in all future even years, the main focus will be on distributed energy systems. The other areas of renewables technology, such as solar and geothermal energy, will continue to feature at each year’s Energy show.

VDMA Power Systems, the German Renewable Energy Federation (BEE) and the German Wind Energy Association (BWE) are wholeheartedly in favor of this new format.

Thorsten Herdan, President, VDMA Power Systems: “Germany’s wind energy industry is rapidly picking up steam in international markets, with 15,000 megawatts of new German-made wind turbine capacity installed around the globe in 2006 alone. That same year, German manufacturers achieved 15 billion euros in sales of new turbines worldwide – a 32 percent increase on 2005. Germany has captured a huge share of global worldwide wind energy industry growth, with German mechanical engineering firms leveraging around 40 percent of total worldwide sales from units made here in Germany. The export business is steadily growing in importance for turbine manufacturers and their suppliers. HANNOVER MESSE’s international Energy tradeshow is therefore of critical importance to the sector. VDMA Power Systems is working closely with Deutsche Messe to develop the Energy tradeshow's wind energy platform into a wind energy tradeshow in its own right, held in odd-numbered years.”

The renewables market phenomenon
German Renewable Energy Federation (BEE) President Johannes Lackmann: “The renewables industry is currently enjoying a worldwide boom. Germany last year exported about six billion euros worth of renewable energy plant and equipment, and this year exports are set to climb to around eight billion euros. The total global market for renewables is currently pushing close to the 100-billion-US-dollar mark on the back of strong growth in the USA, Europe and Asia. As the world’s biggest industrial trade fair, HANNOVER MESSE has the potential to become the global hub of this market. Strengthening the ‘Renewables’ display category at the fair is the key to achieving this.”

In 2007, the Energy tradeshow’s No. 1 priority is to help German providers of wind energy technology attain as strong an international profile as possible. The German wind energy industry is the world leader on a market that is growing in leaps and bounds. German Wind Energy Association (BWE) Vice-President Hermann Albers: “Germany still leads the world in the wind energy sector. In 2006, Germany’s installed wind capacity topped the 20,000-megawatt mark by a considerable margin. The wind energy industry thus already generates 5.7 percent of Germany’s total energy requirements. The domestic market is still extremely important for the industry. Looking ahead, offshore wind generation is set to grow steadily in importance alongside onshore generation. Here, too, German companies will be world leaders in the provision of the necessary technology. It therefore makes perfect sense for the local wind energy industry and the organizer of the world's largest industrial trade fair to work together more closely.”

Because it is the world’s leading technology trade fair, HANNOVER MESSE is an ideal platform for wind energy manufacturers to make direct contact with a wide international customer audience and show just how well they stack up against the international competition. The Energy tradeshow is the only event to showcase the competitive strength of wind energy right alongside other energy production technologies in the presence of such a large international energy-sector audience; and HANNOVER MESSE is the only trade fair capable of putting the wind energy industry in such direct contact with all the other leading international industrial sectors.

Energy dialogue
HANNOVER MESSE (the Hannover Fair) is also the perfect setting for high-level summits on key aspects of economic and energy policy. One of these, this year’s World Energy Dialogue, runs from 17 to 19 April. The World Energy Dialogue is HANNOVER MESSE’s central energy summit, bringing together high-caliber industrial, R&D, energy, and government experts and sending crucial policy signals to the international industrial and commercial sectors. The Energy show’s new format means that the wind energy industry and the wider renewables industry will this year be able to enjoy direct synergies with the World Energy Dialogue.

Tradeshows to be in alternate years
One of the fruits of the steadily growing partnership between Messe Husum, organizer of Schleswig-Holstein-based wind energy tradeshow HUSUMwind, and Deutsche Messe is that the two are currently working together on a broad-based solution for consolidating Germany’s wind-energy trade fair sector. The two are currently in the midst of serious negotiations on a possible change to HUSUMwind’s biennial cycle. Under the proposed change, HUSUMwind would switch from the odd years to the even years, starting in 2008, so that it would alternate with the flagship wind-energy display category at HANNOVER MESSE’s Energy tradeshow.

The aim is to consolidate Germany’s existing offering of wind energy-themed tradeshows. Technology leaders would then be able to use Hannover’s horizontally integrated industry focus to showcase their wind energy solutions to a wide international industry audience and global markets, while HUSUMwind, the leading wind energy trade fair, would continue to offer its unrivalled vertical focus on the entire international wind energy value chain, not to mention its unique “festival” atmosphere.

1.1.1 About HANNOVER MESSE (the Hannover Fair)
The world’s leading exhibition for industrial technology takes place annually in Hannover, Germany. The next show will be staged from 16 to 20 April 2007. Turkey is the official Partner Country. The lineup of flagship fairs taking place under the umbrella of HANNOVER MESSE 2007 is as follows:
INTERKAMA+ • Factory Automation • Industrial Building Automation • MDA ­ Motion, Drive & Automation • Digital Factory • Subcontracting • Energy • Pipeline Technology • ComVac • Surface Technology plus Powder Coating Europe • MicroTechnology • Research & Technology. HANNOVER MESSE will focus in particular on industrial automation, power transmission and control, energy technologies, subcontracting and services, as well as cutting-edge technologies.