Exhibitors expect positive response

Strong turnout of manufacturers of branded goods Unique links with HANNOVER MESSE

Preparations for PROMOTION WORLD 2007 - one of Europe's leading promotional products trade fairs - are well underway. When the gates to Hall 18 open on 16 April 2007, around 150 exhibitors will be showcasing their creative and innovative promotional products for customer loyalty and service on a net display space covering 4,000 square meters. High-profile branded goods manufacturers will be represented in Hannover, including the stationery manufacturer Lamy from Heidelberg. "We produce high-quality branded stationery and promotional products, 95 percent of which are manufactured in Germany. PROMOTION WORLD is a key forum for us because through its setting in the vicinity of HANNOVER MESSE (the Hannover Fair) we reach companies from the capital goods sector that are keen to take advantage of branded products 'Made in Germany'," says Frank Dangmann, Sales Director Promotional Products at C. Josef Lamy GmbH, Heidelberg. Lamy took part in PROMOTION WORLD as an exhibitor last year too, and was very pleased with the results. Lamy is expecting even more visitors in 2007 because this year PROMOTION WORLD is located in Hall 18 on the ground floor, which means it is integrated even more effectively into HANNOVER MESSE in terms of the route visitors tend to follow through the exhibition center.

Other manufacturers of branded goods who will be participating in PROMOTION WORLD include Villeroy & Boch, WMF, Rosenthal, Pelikan, Vossen, Faber-Castell and Bree Collection, to name but a few.

The Service and Ideas Park is new to PROMOTION WORLD this year. The park gives promotional products resellers the opportunity to demonstrate their expertise in fostering customer contacts and providing consulting services. For instance, examples of successful promotional product campaigns will be on display.

PROMOTION WORLD's links with HANNOVER MESSE provide a unique environment - with more than 6,000 exhibitors and in excess of 210,000 visitors from all over the world, HANNOVER MESSE is the world's largest technology fair. Around 30,000 of these visitors come from marketing, advertising, and sales promotion backgrounds, making them potential visitors to PROMOTION WORLD.