|
|
14/05/2007
|
The Meubles Louis XXI reinterpret the classics
Within the context of an advertisement, Xavier Homo and Béatrice Chipault, at the head of a public relations agency, repaint in white and in pink, a Napoleon III armchair that they further elaborate with embroidery.
"People wanted to buy the armchair by having it embroidered with their name", evokes Xavier Homo. And thus is born in September 2006, the Meubles Louis XXI brand with Béatrice Chipault as the "great priestess of design". "We wanted to exploit the trend base of the reinterpreted classic by offering the possibility of personalizing furniture that comes from the traditional repertory". All the more so since the two communicators are very familiar with the assets of product personalization. Their company of personalized Pop portraits in the style of Andy Warhol was a great success. Louis XV cabriolet armchairs for children and for adults, apple-green and sequined leather pouffes are all made using traditional methods in solid beech wood in a workshop in the Vosges. Decorators and interior designers appreciated this very colourful and cheeky collection. The brand is preparing its next collection with new shapes and with new materials. Such as seating elements on which children will be able to draw on as it pleases them, or a precious series, set with precious stones for a Russian market. For the website, a line of more accessible products is in the course of being prepared. "With always more beauty, more creativity, more humanity and human relations".
|
« Zurück
(Informationsquelle: Maison Objet Presse)
|
