Multi-Product Selection - toys consolidates its role as a key point of reference in europe for the bulk sale sector

The fair has confirmed its appeal to the industry with the participation of some 420 leading companies from the sector, as well as welcoming 5,200 professionals from 34 different countries. The fair featured an entire range of mass consumer products at the most competitive prices, thus enabling buyers to plan for various selling campaigns: the Summer Season, Back to School, Christmas, Halloween and Carnival.

MULTI-PRODUCT SELECTION - TOYS staged its six edition between 24th and 26th May, effectively consolidating its role as one of the most outstanding points of reference for the industry on the European fair circuit.  The event's success was confirmed by the participation of some 420 direct exhibitors, brands and represented companies, along with the attendance of a total of 5,200 professionals from 34 different countries.

In this respect, the fair once again fulfilled its commercial and business objectives, thanks to the diverse exhibition that was presented, featuring a high-quality and extremely innovative and creative range of products. This exhibition enables buyers to prepare for the forthcoming summer months, not to mention the back-to-school selling campaign, Halloween, Christmas, New Year and Carnival. The event is also of interest to specialised outlets, such as gift shops, bazaars and superstores, establishments that are ever attentive to the developments and ideas of an industry that encompasses more than 16,000 sale outlets in Spain and that generates a turnover of more than 6,000 million euros. . This much is reflected by the presence of buyers from practically every Spanish region, with the largest numbers attending the fair from Madrid, Andalusia, Castile-Leon, Catalonia and the Canary Islands, followed by Castile-La Mancha, the Basque Country, Galicia, Murcia and Aragon.  

With just four editions behind it, MULTI-PRODUCT SELECTION - TOYS 2007 also presented a significant link with the international market, thus facilitating contacts and operations throughout the course of the fair. On this occasion more than 10% of the professionals recorded at the event were from abroad, travelling to the fair mainly from Portugal, Italy, France, the United Kingdom, Mexico, Croatia, Algeria, Serbia and Malta. We might also mention the visitors from Germany, India, Cyprus, Venezuela, Morocco, Israel, Hungary, Estonia, Uruguay and New Zealand. In this sense, the fair made a more significant impact in a range of far-off countries.

The exhibition at this edition was distributed throughout Halls 1 and 3 at FERIA DE MADRID, based on a total gross exhibition area measuring some 21,000 square metres. Here visitors were able to discover the latest in decorative items, household goods and furnishings, gifts, stationery, textiles, household products, DIY products, bathroom and hardware products, fashion jewellery and accessories, among other segments. They were also presented with a large range of ideas from the toy sector, including products aimed at both children and young people. These exhibits were brought together in Hall 1 in the new Toy Selection section.

In addition to this range of new features, MULTI-PRODUCT SELECTION - TOYS also offered professionals an opportunity to discover the latest interior decoration techniques, based on current consumer motivation patterns and new ideas and concepts regarding product presentation. In this respect, a series of new shop-window and display ideas were proposed, designed to enable sale outlets to maximise the results of their selling campaigns.