New CEIR Reports

The Center for Exhibition Research (CEIR) announces the release of three marketing and communications reports. Based upon survey response data compiled by Exhibit Surveys, Inc, these reports highlight that exhibitions deliver highly-qualified prospects with buying influence, many of whom target one exhibition and event exclusively.

According to the research, an overwhelming 79 percent of all qualified attendees represent a new potential customer for exhibiting companies, with over 80 percent of whom have purchasing influence.

All three reports have been added to the CEIR Resource Library which offers an array of exhibition-related marketing and research reports, presentations, editorial insight and industry research pieces. Regardless of your level of exhibition involvement, CEIR's resources are proven to maximize exhibition marketing.

Earlier this year CEIR released a series of Guru Reports designed to be simple guides written by industry experts to help exhibiting companies achieve better results and gain value from exhibition participation. More information about these and other valuable research can be found at www.ceir.org.

CEIR also reported year-to-date revenue rose 5.3 percent to $2.94 billion when compared to the same time period in 2006, and attendance grew 3.1 percent. The other first quarter numbers for 2007 compared to 2006 are Net Square Feet up 0.2 percent and Exhibitors up 0.6 percent.

About CEIR

The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org