Pool Trade Show August 2007: Skin.Graft.Designs

On June 9th, over 700 people gathered at the POOLTRADESHOW Silverlake offices as POOL and Gen Art introduced the fashion world to Skin.Graft.Designs. As unconventional as it was spectacular, the event raised the bar for the Los Angeles fashion scene with a runway show that seemed more like fashion week in Paris than market week in L.A. offering a taste of the upcoming Vegas show and the up-and-coming brand chosen as “the one to watch”, Skin.Graft.Designs

The season launch party transformed into the fairytale world of Skin.Graft.Designs where the story and the collection came to life in a couture funhouse that was a little bit Mad Max, and a little bit Roald Dahl. The scene was complete with vaudevillian circque performers, fire-eaters, fine art installations, arabesque lounges, and pirate ship. Of course, designers Jonny Cota and Cassidy Haley traded in the plank for a catwalk so they could strut their stuff. Music, fashion, art and lifestyle blended seamlessly to create the designers’ vision with the collaboration of artists: Darrah Danielle, Marisa Youlden, Lucent Dossier, Mass Ensemble, Datura, and the Mutator.

Models floated onto the runway in full character wearing the post-apocalyptic neo-Victorian looks from Skin.Graft.Designs, from one-of-a-kind gowns to looks from the S/S 2008 production collection.

“It was really an AMAZING show/event... truly one of the edgy-est and coolest events I've ever been to!”
- k a r i n a g r o t z - entertainment consulting

Thanks to our beverage sponsors, guests enjoyed refreshing Peroni & lively libations from Marani premium vodka. Australia’s Motley Bird energy drink mixed well with Marani vodka to keep the crowd dancing.

Special thanks to Hint water who kept a fairytale evening from turning into a nightmare hangover.