Project Las Vegas July 2007: Project Philosophy

Revolutionizing the traditional, the PROJECT Global Tradeshow creates an atmosphere and a landscape that reflects the taste, vibe and spirit of the premium contemporary market. Our philosophy stems from the buyers’ perspective and truly reflects the target market that our clients are trying to reach

DESIGN

All furniture, fixtures and design elements are custom built to capture the look and feel of the show. The gleaming aluminum framework and subtle translucent walls create the ideal open and airy environment that allows merchandise to shine and tell its own story. Spaces are uniform and signage is strictly limited so that the product can speak for itself.
MERCHANDISING LAYOUT An innovative approach: Once vendor registration is closed, Sam Ben-Avraham then draws on his years of successful experience as a retailer and fashion expert to merchandise the show’s exhibitors. His coveted expertise and perspective on the direction of the marketplace creates the ultimate layout for retailers and fashion editors to shop the show in a creative and cohesive manner.
VIBE Through a vicious sound-system, a staff who lives the life, perfected interactive elements, of the moment colors and textures and of course, the latest electronic accoutrements, PROJECT conveys the ultimate style and aesthetic of our trendsetting clientele. All the while, maintaining an intimate and professional atmosphere that facilitates both easy communication and serious business.
BRANDS

Selective and exclusive, PROJECT is strictly juried. Sam Ben-Avraham, Project’s Founder and President and owner of Atrium, one of New York City’s most innovative boutiques, uses his keen eye for trends and quality to personally select each participating brand show after show.