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08/08/2006
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Latin American Fashion will once again be the guest of honour at SIMM
The third edition of the LatinoAméricaFashion Show will take place within the framework of the fair, based on a more comprehensive fashion parade programme and the participation of Portugal among its represented countries
The young Spanish designers that form part of the new association, ADÑ, will also present their collections at the fair
More than 840 companies have already confirmed their participation at the forthcoming edition of the Madrid International Fashion Fair
The young Spanish designers that form part of the new association, ADÑ, will also present their collections at the fair.
Cutting-edge design from Latin America will once again play a starring role at this new edition of SIMM, the Madrid International Fashion Fair, which will take place between 1st and 3rd September next in Halls 2, 4, 6, 8 and 10 at Feria de Madrid. With still two months to go before the fair itself, this event, the second most important of its kind in Europe, has already confirmed the participation of more than 844 men´s fashion, women´s fashion, lingerie and swimwear companies, whose collections are destined to set the trend next Spring-Summer 2007. The net exhibition area occupied by these exhibitors so far comes to around 30,900 square metres. Foreign participants will mainly attend the fair from countries such as Italy, France, Portugal and Brazil, already accounting for some 216 exhibitors and a net exhibition area measuring 7,863 square metres.
A larger number of designers will participate at the LatinoAméricaFashion Show
The third edition of the LatinoAméricaFashion Show will take place on 1st and 2nd September next, over the course of the first few days of the fifty-sixth edition of SIMM. On the first anniversary of its creation, LatinoAméricaFashion will consolidate its role as a forum for prestigious Latin design, based on a number of new contributions that will enrich its presentation. Thus, the programme at this edition will feature four fashion parades, compared to just one at the two previous editions, as well as bringing together designers of higher profile. The programme will also include men´s fashion and incorporate Portugal as a participating country.
SIMM set up this initiative back in September 2005, taking advantage of the interesting cutting-edge creations produced by innovative Latin American designers, an unprecedented development in the fashion history of these countries. Just one year on, this forum, which has become a gateway for Latin American designers in Europe, has established itself as an ideal means of promoting Latin design in Europe and throughout the rest of the world.
The fashion shows programme for LatinoAméricaFashion will commence on Friday 1st September, at 1.30 p.m., on the day SIMM is inaugurated, with a collective event featuring the participation of Latin American names as prestigious as Melk Z-Da (Brazil), Isabel Henao (Colombia) and Julia y Renata (Mexico). Furthermore, there will be three solo fashion parades. The first, which will present the collections of Olga Piedrahita (Colombia), will take place at 7.00 p.m. on Friday 1st September. On Saturday 2nd September, visitors will be able to enjoy the fashion parades presented by Miguel Vieira (Portugal), at 1.00 p.m., and Maxime Perelmuter (Brazil), at 7.00 p.m., both presenting fashion ideas for men and women. All of the fashion shows will take place in Hall 5 at Feria de Madrid.
Clothes Manufacturing and Design: An Increasingly Close Collaboration
The fifty-sixth edition of SIMM will occupy Halls 2, 4, 6, 8 and 10 at Feria de Madrid. Cutting-edge design will play a leading role at the fair over a period of three days, based on the participation of a number of well-established Spanish and international creators, as well as the attendance of the Association of National Designers (ADÑ). This association, recently founded, is made up of a number of well-known names within the field of Spanish fashion, such as Antonio Alvarado, Ion Fiz, Locking Shocking, Carlos Díez, Juanjo Oliva, Rocabert, Carmen March and La Casita de Wendy. These designers will present their collections in a joint area located in Hall 4.
They will be joined by a number of women´s fashion, men´s fashion, lingerie and swimwear companies of international renown, including the following: Elisa Cortés, Cabotine, Guerral, Guitare, Oky-Coky, Fuentecapala, Selvatgi, Blue Ribbon, Onara, Hucke Woman, Olsen, Marc Aurel and Wear Me Baby, among others. Furthermore, SIMM will bring together the latest accessories and complements created by companies such as Pablo y Mayaya Sombreros, Verili and Elena Cáncer.
SIMM, which is strictly an event aimed at the fashion trade, will be open from 9.30 a.m. to 8.00 p.m., except for Sunday, the last day of the fair, when it will close at 7.00 p.m.
SIMM, at the Madrid International Fashion Week
SIMM is part of the MADRID INTERNATIONAL FASHION WEEK, the magnificent setting for the staging of the different fairs organized by IFEMA such as the PASARELA CIBELES, the grand promotional forum for Spanish fashion; the EGO DE PASARELA CIBELES, for young fashion talents; SIPIEL, International Leather Week, featuring its fairs MODACALZADO and IBERPIEL MARROQUINERIA, and TEXTILMODA, Textile Fashion Show.
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(Informationsquelle: Ifema)
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