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12/06/2006
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SIMM prepares for a new edition
The second most important clothes manufacturing trade fair in Europe changes its dates, now taking place between 1st and 3rd September, for the first time between Friday and Sunday
Over 730 companies from all over the world have already reserved their space at the fair in order to present their Spring-Summer 2007 collections
The third edition of LatinoAméricaFashion extends and enriches its appeal with a series of solo fashion shows
The fifty-sixth edition of the Madrid International Fashion Fair (SIMM), the second most important clothes manufacturing event for the industry in Europe, is preparing for a new edition, which will take place between 1st and 3rd September next at Feria de Madrid. On this occasion, the fair will change its dates, taking place between Friday and Sunday for the first time, thus reducing the duration of the event to three days. In this respect, SIMM has responded to the various requests that have been made by the exhibitors, endowing the event with the same duration as other European events.
To date, more than 730 companies have confirmed their participation at the forthcoming edition of SIMM, where they will exhibit their Spring-Summer 2007 collections within an exhibition area measuring some 28,800 square metres. The forecasts indicate that similar results to those achieved at the same edition last year will be achieved, based on a total of more than one thousand companies and an exhibition area measuring some 33,600 square metres.
The growing international dimension of SIMM will once again be a prominent feature of this edition, both in terms of the number of foreign exhibitors and the number of trade buyers. Among the most strongly represented nations, we might mention the European countries of France, Portugal, Italy, the United Kingdom, Germany, Austria, Denmark and the Netherlands, as well as the Latin American countries of Brazil and Mexico.
A Grand Forum for Latin American Design
SIMM will strengthen and consolidate its promotion of Latin American design at a new edition of LatinoAméricaFashion. At its third edition, this event will extend its programme of fashion shows and stage a collective fashion show on the first day of the fair, whilst also presenting a series of solo fashion shows for the designers of highest stature.
Highly Fashionable Sectors
SIMM will occupy Halls 2, 4, 6, 8 and 10 at Feria de Madrid, where visitors will be able to discover the women's fashion, men's fashion, youth fashion, swimwear and lingerie collections of companies as prestigious as the following: Andrés Sarda, Montesinos Alama, Jota Más Ge, Elisa Cortés, Cabotini, Guerral, Guitare, Oky-Coky, Fuentecapala, Selvatgi, Blue Ribbon, Onara, Hucke Woman, Olsen, Marc Aurel or Wear Me Baby. Furthermore, the fair will bring together the most important collections of fashion complement and accessory companies, including those of Pablo and Mayaya Sombreros, Verili and Elena Cáncer.
As a new feature, the National Designers' Association (ADÑ), whose members include designers such as Antonio Alvarado, Ion Fiz, Locking Shocking, Carlos Díez, Juanjo Oliva, Rocabert, Carmen March and La Casita de Wendy, among others, plans to participate at SIMM with a large joint exhibition area, where it will present and promote the collections of its members.
SIMM is structured around a number of different exhibitions in order to facilitate the work of visiting trade buyers. Men's fashion will be presented in Hall 2, in the ESPACIO HOMBRE section. The ideas of highest quality and design will be presented at BOUTIQUE Trend, Class and Evolution, in Hall 4, where visitors will also find the section known as Y+, featuring the most exclusive accessory companies and a selection of fur fashion companies. Alongside these participants, also in Hall 4, we will find ESPACIO CIBELES - the grand forum for the designers who are participating or have participated at Pasarela Cibeles -, and the area known as PLATAFORMA-JÓVENES DISEÑADORES, featuring a number of new fashion design talents.
Hall 6 will present LA GALERÍA, featuring popular brands for the active, urban woman, and ÍNTIMA MODA BAÑO, the exhibition specialized in swimwear, lingerie and corsetry. Hall 8 will play host to IMAGENMODA, featuring the women's sportswear and medium-category city-wear companies. Hall 10 will be devoted to CIEN X CIEN, the International Jeans, Streetwear and Sportswear Exhibition, along with COMPLEMENTOS ("Accessories"), INTERMODA, the International Ready-to-Wear Fashion Fair, and EQUIPAMIENTO ("Equipment").
SIMM, which is strictly an event aimed at the fashion trade, will be open through from 9.30 a.m. to 8.00 p.m., except for Sunday, the last day of the fair, when it will close at 7.00 p.m.
SIMM, at the Madrid International Fashion Week
SIMM is part of the MADRID INTERNATIONAL FASHION WEEK, the grand setting for the staging of the different fairs organized by IFEMA such as the PASARELA CIBELES, the grand promotional forum for Spanish fashion; the EGO DE PASARELA CIBELES, for young fashion talents; SIPIEL, International Leather Week, featuring its fairs MODACALZADO and IBERPIEL MARROQUINERIA, and TEXTILMODA, Textile Fashion Show.
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(Informationsquelle: Ifema)
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